Internet Marketing

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The Internet has brought media to a global audience. The interactive nature of Internet marketing, both, in terms of providing instant response and eliciting responses, is a unique quality of the medium. Kitarra is considered to have a broader scope because it not only refers to, such as, the Internet but also it includes management of digital data and electronic customer relationship management, its Internet marketing ties together creative and technical aspects of the Internet including design, development, advertising, and sales.